Welcome to truDemand

truDemand is a full-service marketing consultancy that offers marketing, sales, and leadership development & training solutions. Based just outside of Philadelphia, our team includes marketing, sales, content, and technology experts. We’re on a mission to help small businesses achieve their goals, by combining marketing and sales solutions with increased workplace performance, to generate more engaged leads and create happier customers.

What makes truDemand so different?

We’re committed to helping you succeed and grow. We take an honest and personalized approach to every solution we offer and every client we work with. We know that the strategies, tactics, and tools together are half the equation. The second half is your people and how they work together in a team. Our aim is to give you direct access to our expertise to help you reach your goals and transform your business.

truDemand Values

The origins of Small Business Unleashed™

In 2001, a year after the dot com bubble burst, Michael Alos decided to start a sales enablement consulting business. Starting a business while the stock market was at a low and the economy was struggling, provided to be more challenging than anticipated for him. Even with his experience previously having run his family’s manufacturing business for years, along with a background in sales, Michael’s consulting business got off to a slow start.

If his sales team were able to get the right prospects on the phone or face-to-face, they were able to close new deals successfully. The challenge was filling the pipeline with enough new leads during a down economy.

That’s when Michael went to work on building a marketing engine that leveraged some practical core concepts, along with technology tools to automate the processes, to produce a predictable pipeline of leads.

Combining this new marketing engine with the sales enablement skill set he and his team had, laid the foundation of Small Business Unleashed. Now, Michael and the team at truDemand, have made it their passion and purpose to help other businesses owners achieve success by unleashing the profits that are hidden in their business through Small Business Unleashed framework and the training provided in demandAcademy.

Michael Alos pic

Michael Alos
Founder - truDemand.com
Creator - Small Business Unleashed

Join us and help make an impact

At truDemand we believe the key to a rewarding career is the right mix of challenging work and surrounding yourself with great people. We don’t post open jobs, we hire great people who are eager to do amazing things.

We're constantly scouring the planet for those of you who can are experts in HubSpot, create great nurturing campaigns, understand the conversion is a journey, love digital marketing, and can create targeted content.

If you think you have a lot to offer us, we’d like to hear from you. Get in touch and explain why we’d be crazy not to hire you. To join our team, drop us a line @ HR @ trudemand.com.

Here’s how to start improving your sales today

Learn the SBU framework

Small Business Unleashed™ is a simple to understand, but practical, framework to achieve your business goals.

The framework is broken down into 10 core concepts to give you a complete business growth system that will take your business to the next level.

Access training at truDemand+

truDemand+ is an online training center designed to ensure you have the tools and resources to make the Small Business Unleashed framework work for you. Access courses, live trainings, webinars, and network with other business owners.

Work with a demandCoach™

truDemand offers personalized coaching & training programs to take you and your team by the hand and provide everything you need to ensure your success with the Small Business Unleashed™ framework, so you can focus your time on the things that matter most in your business.

How does your business measure up to your competition?

Take a brief, complimentary assessment to discover how your sales and marketing strategy currently stacks up against your competition - along with a report full of actionable insights to help you Boost Sales and Increase Revenue.

sales growth scorecard
7 Mistakes eBook Cover

7 Painful Mistakes Costing Small Businesses Thousands of Dollars Each Week

Are you generating the profits in your business that you need?

Can you take cash out of your business whenever you want to and go off on vacations knowing your business will continue to run successfully and generate more profits while you are away?

If not, you are probably committing some or all of the 7 Painful Mistakes that destroy the dreams of over 80% of small business owners and solo entrepreneurs.

Download a copy of our 7 Painful Mistakes guide now.

Small Business Unleashed™ Podcast

Straight talk about starting and growing a small business in today’s economy.

The Small Business Unleashed™ podcast provides blunt and straightforward advice that business owners need to hear to achieve their goals and scale their business. Whether you're just starting your business, or have been in business for years, this show is for you.

Let's Talk!

Contact us today to learn how we can do great work together and how truDemand can help you build a better pipeline that impacts growth.