truDemand is a consultancy that offers Marketing, Sales, and Leadership Development coaching and training solutions. Based just outside of Philadelphia, our team includes marketing, sales, content, and human resources experts.
We’re on a mission to help small businesses achieve their goals, by combining marketing and sales solutions with increased workplace performance to generate more engaged leads and create happier customers and clients.
In 2001, a year after the dot com bubble burst, Michael Alos decided to start a sales enablement consulting business. Starting a business while the stock market was at a low and the economy was struggling, provided to be more challenging than anticipated for him. Even with his experience previously having run his family’s manufacturing business for years, along with a background in sales, Michael’s consulting business got off to a slow start.
If his sales team were able to get the right prospects on the phone or face-to-face, they were able to close new deals successfully. The challenge was filling the pipeline with enough new leads during a down economy.
That’s when Michael went to work on building a marketing engine that leveraged some practical core concepts, along with technology tools to automate the processes, to produce a predictable pipeline of leads.
Combining this new marketing engine with the sales enablement skill set he and his team developed, laid the foundation of Small Business Smarts. Michael and the team at truDemand have made it their passion and purpose to help other business owners achieve success by unleashing the profits that are hidden in their businesses through the Small Business Smarts framework, coaching, and online training programs.
Michael John Alos
Founder – truDemand.com
At truDemand we believe the key to a rewarding career is the right mix of challenging work and surrounding yourself with great people. We don’t post open jobs, we hire great people who are eager to do amazing things.
We’re constantly scouring the planet for those of you who can are experts in HubSpot, create great nurturing campaigns, understand the conversion is a journey, love digital marketing, and can create targeted content.
If you think you have a lot to offer us, we’d like to hear from you. Get in touch and explain why we’d be crazy not to hire you. To join our team, drop us a line at HR@trudemand.com.
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