Subject Lines are the first words your prospect sees in their inbox when you send them a cold email. Cold email subject lines need to not only grab your prospect’s attention, but the subject lines must also get your prospect to open and read your emails.
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Every day we are exposed to thousands of ads. Given the number of ads, it is only normal to block most of them out. You may think that advertising doesn’t work, but businesses wouldn’t invest so much in them if they didn’t. Advertising does work, and works cost-effectively, for those small businesses that have learned…
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