What is Small Business Smarts™?

Small Business Smarts™ is a business growth framework designed to predictably create more sales, more customers, and more profits in small businesses.

By focusing on 10 practical concepts, small business owners can grow their business while enjoying work-life balance and avoiding burnout.

Most small businesses do not have any type of system for attracting new prospects and converting those prospects into paying customers or clients.

As a result, their businesses are chaotic, unpredictable, and stressful. Small business owners work unbelievably long hours, are often underpaid, overly frustrated, feel overwhelmed, and at times feel like they can’t see even a flicker of light at the end of the tunnel.

We understand.

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We’re truDemand, and it’s our job to help entrepreneurs and small business owners like you dramatically increase your revenues and profits so that you finally achieve work-life balance and avoid burnout.

However, to build a successful business, you MUST do what you SHOULD be doing…but first, you HAVE to learn WHAT you need to know.

Small Business Smarts™ will put you on the right track to growing your business. This proven and tested framework will help you achieve the business you desire.

Small Business Smarts guides you through 10 core concepts of business growth, such as Ideal Customer Profile, Marketing Systems, Buyers Criteria Guide, and Lead Generation & Conversion Techniques.

Here’s what you can expect when you implement
Small Business Smarts™ in your business:

You create a marketing and sales engine that puts predictably fills your pipeline with leads.
You turn prospects into first-time customers and first-time customers into repeat buyers.

You enjoy work-life balance and avoid burnout while achieving your business goals.

Here's why Small Business Smarts™ works


By positioning your business as an authority in your industry that has your customer’s interests at heart, you’ll gain the trust of your customers.


10 straightforward concepts that apply to every industry and can be easily implemented by your business.


By positioning your business as an authority in your industry who has your customer’s interests at heart, you’ll gain the trust of your customers.

Keeping Score

By defining goals and measuring success factors, you’ll know exactly what’s working to generate new customers in your business.

Here are the 10 Core Concepts of Small Business Smarts™
that create a predictable system for growth

1. Marketing Strategy & Plan

Having a marketing strategy and plan in place lays the groundwork for success in your business. Part of the groundwork includes a strong Unique Selling Proposition that differentiates your business from your competition. We’ll define your marketing plan, design your branding, and define exactly who your target audience is and what messaging engages them the most.

2. Marketing System

To create lasting results in your business, you need a system for growth that can be installed and repeated so that your marketing produces predictable results each month. While there isn’t a one-size-fits-all solution, there is a common framework that produces results across all businesses in all industries. We’ll implement a system that will allow you to create a thriving business.

3. Website that connects with your audience

Success online depends on your ability not only to be found, but your website also needs to connect & resonate with your audience. Your website is the center of all your marketing and must guide your visitors to take the necessary actions that turn them into customers. We’ll turn your website into a lead generation maching.

4. Promotion & Lead Generation

Having a terrific product or service is not enough, people need to know your business exists. You’ll learn how to cost-effectively use paid ads like Google, Facebook, and Linked Ads to target interested prospects and drive them to your website. This includes how to set up and launch a cold email outreach campaign that replies and appointments on your calendar.

5. Follow-Up & Nurture

Not everyone buys the first time they visit your website or business. We’ll guide you through how to use Email Marketing and Marketing Automation to nurture your prospects through each step in the buyer’s journey from Awareness to Decision. We’ll use the power of list building, segmentation, and personalization to optimize the results of your email marketing.

6. Educating your market

With almost every industry being overcrowded it’s critical to understand how to use content to attract, engage, and retain your audience by creating and sharing relevant articles, videos, and podcasts. We’ll coach you through how to share and post content that establishes expertise, promotes brand awareness, and keeps your business on the top of your prospect’s mind.

7. Sales Enablement

Getting people on your email list is not enough. You need to be able to close deals and make sales once you have a lead in your pipeline. We’ll setup a sales funnel, teach you how to qualify prospects, and how to set up your Customer Relationship Management (CRM) platform to automate your sales process. This will all work whether face-to-face or over Zoom.

8. Keeping Score & Measuring Results

Success in business today is driven by finding key insights that lay hidden in your data. There are key performance metrics every business should be measuring to track progress toward their goals. We’ll walk through tools like Google Analytics and Databox to connect all your performance data in one place and set up automated dashboards and notifications.

9. Partnership Marketing

People trust pre-existing relationships and the recommendations of their friends. Partnerships open up new audience opportunities by leveraging this trust. We’ll help you form strategic collaborations between you and two or more businesses where you’ll all help each other reach your respective business goals in less time, with less effort.

10. Mindset Mastery

No matter what industry you’re in, you’ll make mistakes and you’ll feel the sting of rejection. How you think impacts the success of your business. In this module, you’ll learn how to set clear goals, embrace mistakes, and breakthrough distractions & procrastination. You’ll get the tools necessary to conquer self-doubt and condition yourself to be your own cheerleader.

Here’s what’s Included In Small Business Smarts™


All core concepts are explained via clear & concise video instruction. Each lesson is broken down into bite-sized modules to allow for easy digestion, so you to go at your own pace.


Have a question? Want to network with other small business owners? Our bi-weekly group coaching calls give you the opportunity to ask any questions you may have as you implement the framework.


You have lifetime access to all the video lessons in Small Business Smarts so you can learn at your own pace and refer back to any modules at any time.


Not satisfied with the current state of your business? Want immediate results? If you’re ready to invest in a complete business growth framework that produces actual results, then let our coaches be there every step of the way as you implement Small Business Smarts.

Have truDemand help you implement
Small Business Smarts™ in your business

The origins of Small Business Smarts™

In 2001, a year after the dot com bubble burst, Michael Alos decided to start a sales enablement consulting business. Starting a business while the stock market was at a low and the economy was struggling, provided to be more challenging than anticipated for him. Even with his experience previously having run his family’s manufacturing business for years, along with a background in sales, Michael’s consulting business got off to a slow start.

If his sales team were able to get the right prospects on the phone or face-to-face, they were able to close new deals successfully. The challenge was filling the pipeline with enough new leads during a down economy.

That’s when Michael went to work on building a marketing engine that leveraged some practical core concepts, along with technology tools to automate the processes, to produce a predictable pipeline of leads.

Combining this new marketing engine with the sales enablement skill set he and his team developed, laid the foundation of Small Business Smarts. Now, Michael and the team at truDemand, have made it their passion and purpose to help other business owners achieve success by unleashing the profits that are hidden in their business through Small Business Smarts framework, coaching, and online training programs.

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Michael John Alos
Founder – truDemand.com
Creator – Small Business Smarts