Small Business Smarts™ is a business growth framework designed to predictably create more sales, more customers, and more profits in small businesses.
By focusing on 10 practical concepts, small business owners can grow their business while enjoying work-life balance and avoiding burnout.
Most small businesses do not have any type of system for attracting new prospects and converting those prospects into paying customers or clients.
As a result, their businesses are chaotic, unpredictable, and stressful. Small business owners work unbelievably long hours, are often underpaid, overly frustrated, feel overwhelmed, and at times feel like they can’t see even a flicker of light at the end of the tunnel.
We’re truDemand, and it’s our job to help entrepreneurs and small business owners like you dramatically increase your revenues and profits so that you finally achieve work-life balance and avoid burnout.
However, to build a successful business, you MUST do what you SHOULD be doing…but first, you HAVE to learn WHAT you need to know.
Small Business Smarts™ will put you on the right track to growing your business. This proven and tested framework will help you achieve the business you desire.
Small Business Smarts guides you through 10 core concepts of business growth, such as Ideal Customer Profile, Marketing Systems, Buyers Criteria Guide, and Lead Generation & Conversion Techniques.
You enjoy work-life balance and avoid burnout while achieving your business goals.
10 straightforward concepts that apply to every industry and can be easily implemented by your business.
To create lasting results in your business, you need a system for growth that can be installed and repeated so that your marketing produces predictable results each month. While there isn’t a one-size-fits-all solution, there is a common framework that produces results across all businesses in all industries. We’ll implement a system that will allow you to create a thriving business.
In 2001, a year after the dot com bubble burst, Michael Alos decided to start a sales enablement consulting business. Starting a business while the stock market was at a low and the economy was struggling, provided to be more challenging than anticipated for him. Even with his experience previously having run his family’s manufacturing business for years, along with a background in sales, Michael’s consulting business got off to a slow start.
If his sales team were able to get the right prospects on the phone or face-to-face, they were able to close new deals successfully. The challenge was filling the pipeline with enough new leads during a down economy.
That’s when Michael went to work on building a marketing engine that leveraged some practical core concepts, along with technology tools to automate the processes, to produce a predictable pipeline of leads.
Combining this new marketing engine with the sales enablement skill set he and his team developed, laid the foundation of Small Business Smarts. Now, Michael and the team at truDemand, have made it their passion and purpose to help other business owners achieve success by unleashing the profits that are hidden in their business through Small Business Smarts framework, coaching, and online training programs.
Michael John Alos
Founder – truDemand.com
Creator – Small Business Smarts